Instagram CEO Kevin Seth Teluo Mu (Kevin Systrom) Bowen, the revision service agreements user to local time Monday misinterpreted as user photo will be sold to a third party, and the user can not get any reward "is not the case, ambiguity Terms of Service is our fault. need to clarify: We do not intend to sell user photos, we are re-amend the service agreement, to ensure that users will not be misunderstood."
Facebook earlier this year announced a $ 1 billion acquisition of Instagram, Facebook fell, a value of $ 715 million when the transaction is completed in September. Instagram currently have 100 million users.
The following is the text of Instagram CEO blog:
Thank you! We are listening
Yesterday we released a new version of "privacy policy" and "service agreement", and will take effect in the next 30 days. These two documents as clearly expounded our relationship with the user specifies how we can take advantage of the user's data, and Instagram community rules. Since released the new version of the file, we heard many users confused and upset, the new version of the file.
Today, I write this Bowen's purpose is to let the user know that we listen to their voices, and the commitment to take additional measures, to answer user questions, correct existing mistakes, eliminate confusion at. We evaluate user feedback, and media reports, we will modify the specific terms of the document, and ensure that we will more clearly how to use the user's photos.
Legal documents can easily be misinterpreted, I will talk about below the user we hear concerns about:
· Instagram advertising. From the beginning of the founder, Instagram goal is to become a business. Advertising is one of the many channels Instagram income generation, but is not the only channel. We modify the purpose of the document is that we will try to appropriate innovative advertising.The new file is interpreted as we sell user photos to a third party, but not to the user to compensate. Not the case, the wording ambiguous our mistakes. It needs to be clarified is: We do not intend to sell the photo of the user. We are modifying the wording clearly express our purpose to the user.
We envision the future there will be individual users and businesses to promote their photos, account, increase participation and get more attention.For example, if the companies want to promote their accounts for more attention, Instagram some extent to meet their requirements. In order to improve the relevance and effectiveness of the promotional activities, the people who view the user's attention is also concerned about the business is helpful. If the user is concerned about companies, part of the data generated by the user - for example, focus on the account, the photos will be displayed in the file.
We use the wording doubt triggered ads will use the user's photo. We do not have any such plans, the excision will lead to the wording of this question.Our main goal is to avoid the user to see the ad will affect the experience. We hope to create a meaningful way to help users find interesting new accounts and content, while income generation.
· Ownership. Instagram users have ownership of their content, Instagram do not claim ownership of the photos of the user. This point has never changed.We respect the artists poured their hard work in taking pictures, photos of the user belongs to the user all.
I am always happy to share their photos on Instagram, we will continue to strive to nurture our community.
· Privacy settings. The photos can be control over who see no change. If the user set the photo as "private", Instagram only allows the user to approve the followers share photos. We hope that this simple control mode so that all users can easily decide what level of privacy settings.
I thanked all user feedback messages, and thanked them for their concern for the community. We need a clear expression of our policy change - this is our responsibility. The new file does not take effect immediately, but in effect 30 days after one of the main reasons is to allow the user to have the opportunity to express their concerns. User feedback will help us to express our intention to user expectations. For the user to ensure that the the Instagram continued healthy development of help become a community we can be proud, and we express our heartfelt thanks. Stay tuned for a new version of the file we are about to be released soon.