Today, third-party Android application developers to send e-mail to announce the App Store Google Play developer projects made significant changes to the rules, these changes affect the application and application advertising strategy adopted. Mainly used to combat these new regulations affect the user experience of advertising and developers of malicious behavior should be.
Google explains, Google Play all applications and application updates immediately apply the new rules. Developers receive an email within 30 days in accordance with the new regulations to modify their own applications. Insist do not change, their application will be from the Google Play shelves.
Google's e-mail summarized the main changes in the following points:
- Simplifying the advertising policy, on the application of interpolation advertising (Interstitial Ad) gives guidance norms; Added "System Intervention" (System Interference) terms, prevents developers system notifications or Home screen icon to advertise, but requires developers to change the device-specific settings must be user license.
- Modify the hate remarks policies to make them wider coverage, while emphasizing the Google Play free expression plays a role.
- Clearly defined policy applies to all gambling cash or other incentives game; game virtual items and currency policy to comply with payment processing; incentives to entice users may not be rated for the application; does not allow the application of artificially increasing installed capacity; Google Play Development those rules apply to all applications store information and content developers.
Let us look one by one each rule change.
1 Content Policy
First, add the sentence: "Further, they apply from your developer account and publicly displayed on Google Play any content, including your name and your developer developer website listed landing pages."
In the hate remarks policy section, "we do not allow the promotion of hostile" to "We do not advocate against the content of other applications emerge."
In fake or fraud policy section, add the "product content, title, icon, description, or screenshot can not contain false or misleading information." "Social security" is replaced by the term "government documents" and add of the "non-public contacts."
Part in illegal activities, policies, adding "such as non-prescription sale of prescription drugs" and other sentences.
In gambling policy section, add the "or able to provide incentives, cash or other valuable game skills."
Added "System Intervention" (System Interference) part, the following terms
- Google Play Download application (or its component parts and derivatives) in the user's knowledge or permission, will be allowed to make the application on the user's device outside changes.
- The changes include replacing or reorganization of device applications, desktop gadget arrangement or settings. If the application on the user informed and permission to make changes, the user must know which application to make changes, the user must be able to easily restore or recovery mode by uninstalling applications.
- Applications and their ads will not be on the user's device by adding shortcuts to the home screen, browser bookmarks or icons way for third-party service or used for advertising purposes.
- Can not be applied and its advertising display advertising system level notification, unless the notification to the application integration capabilities. (For example, the application notifies the user Flights deals, promotional games to inform the user within the application.)
- Applications must not encourage, stimulate or misleading the user to delete or disable third-party applications, unless this is part of the application to provide security services.
2, the network Terms of Use
"Product description is not misleading, nor with trying to manipulate search results rankings or store the keywords" to "Do not described in the application, title, or metadata with irrelevant, misleading or excessive critical word. "
"Developers should not be evaluated by multiple applications, encouraging users to praise or bad way to change any product ranking" to "developer shall not attempt to change any of the products within the store rankings, not through false installation, paid review or scoring and to reward users manipulate scoring any product reviews, scoring. "
3, paid and free applications
In app purchase policy section, add the "developers of virtual goods or currency must be used within the application within the Google Play clearing services as a means of payment." If you feel very familiar, it is because Facebook The past is so specified.
4, advertising policies
Advertising policies because the content policy, said the majority, so in this part of the duplicate content is deleted. In addition, the "ban by forcing users to click on ads or submit personal information allows users to get full functionality of the application the user must be able to ignore the ads" to "in-app ads only on the application within the show. Prohibited order to enable users to get full functionality, forcing users to click on ads or submit personal information to any interpolation advertising manipulate objects with a clear, so that users can easily ignore advertising. "
Other parts are very subtle changes. It is evident that many applications will be affected by the new rule. Google said in the message: "We are aware of some application developers and advertising policies need to be changed to meet the new requirements of the rules and we believe that these changes will make all users and developers can store applications on Google to maintain confidence in our The aim is to develop a good application behavior standards so before you can use Google Play as you distribute applications, continuing the success of business development platform. "