Top 10 Business Books’ Selection 2013-14
The world of business isn’t just about who you know and how much starting capital you have. It’s about education. The sort of education you can’t find by reading a few Internet articles. The people who have the advantage are those who know the most. And whilst you can read a book or two to get started, it’s important to keep enhancing your knowledge.
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| Top 10 Business Books To Read |
The best businessmen continue to educate themselves outside of the classroom. Even the simplest of books have a perspective to broadcast and a new lesson to teach. The next book you read could just lead to your greatest business success to date.
Brush up on business and learn about the world of economics by checking out these 10 classic business books.
- The Wealth of Nations by Adam Smith
The Wealth of Nations is a book written almost 200 years ago. Just look on the front cover and it has a picture of a 17th century factory. Nonetheless, it’s a grand introduction to economic concepts and the principals of supply and demand. It’s basic business which doesn’t introduce you to the technologies of today, but the lessons still ring true.
- How Will You Measure Your Life by Clayton M. Christensen
Business is about one thing; making money, and lots of it. But you must look deeper than this. What is success to you, and how far do you want to go? This book forces you to examine both of these things. It teaches its readers about the much needed ‘emotional’ side of economics and doing business.
- The Hour Between Dog and Wolf by Johan Coates
We take risks each and every day. Even crossing the road is a risk. The Hour Between Dog and Wolf examines the concept of risk taking and how different types of risk influence our lives and help. This is definitely one for newer businesspeople who want to learn the reality of taking a risk.
- All Business is Local by Johan A. Quelch and Katherin E. Jcoz
Too many business books speak about concepts as if they’re spiritual entities completely out of touch with reality. All Business is Local brings it back into the real world. It bases itself off some of the most successful brands the world has ever known. In particular, it focuses on how consumers act and how they respond to products.
- Abundance – The Future is Better Than You Think by Peter H. Diamandis and Steven Kotler
The world is bleak, or so the media would have us belief. To succeed in business, you need an optimistic state of mind and the ability to seek out opportunities in the darkest of climates. Broaden your thinking and outlook with this book on the business mind set.
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Gladwell delves into the subject of spreading ideas and gaining publicity. The book highlights how successful products are launched and how trends can seemingly appear out of nowhere. As well as being useful in business, people in sales and marketing should consider this an essential read.
- Rework by Jason Fried and David Heinemeier Hansson
The world of work is stressful and frustrating. It’s a short read, but its simple way with words and cute little pictures can change the way you think about work. It shows you how you can avoid becoming addicted to work. It teaches how to avoid sacrificing any of the things you love, without losing out on productivity.
- The One Minute Manager by Kenneth Blanchard and Spencer Johnson
Management is something you’ll have to get to grips with quickly. The One Minute Manager outlines how you can manage a company with a few simple techniques. It turns a difficult job into a relatively simple endeavour.
- Guerrilla Marketing by Jay Conrad Levinson
Marketing is an essential part of any business. The author of this book shows you how you can market your products without breaking the bank. It also reveals a number of unconventional techniques which resonate with customers. Its three decades old, but you can still use the underlying lessons and relate it to the advancements in social media and technology.
- Taking People With You by David Novak
Studying something requires gaining a full understanding through learning from people more successful than you. This is a great read because it takes you through life as an executive, as written by successful restaurant chain owner David Novak. Take your time with this book to make the most of it.
Author’s bio:
My name is Sonia Jackson. I write for site Homework desk and help students with their tasks.