Google Panda will have a direct impact on organic placement on Google guaranteed. It’s just a matter whether the impact is a positive or negative one. So, when determining how to advertise your business, you certainly want to make sure you are on the good side of Google Panda.
So, what is Google Panda? Google Panda is simply the new algorithm rolled out by Google. The engineer who spearheaded the project has the last name “Panda”, so there you have it. Now you know why it is called “Google Panda.” Unlike previous formulas Google has used, the criteria Google Panda uses to determine where a site ranks in the SERPs was decided on by human quality testers as opposed to a computer. These quality testers gave their feedback as to what they felt made a site search engine worthy or not worthy, and here are some of the new criteria that needs to be true of your site if you want to do well in the SERPs:
1) Have A Human Build Your Site
This won’t apply to most people, but if your site is built from a computer-generated template, bad news.
2) Limit The Advertising
Remember people go to a site to get valuable information in relation to a topic they’ve just searched. There not interested in just clicking on ads. Make your priority to provide valuable content. Having ads is fine. Just make sure that’s not the thrust of your site.
3) Bounce Rate
If you don’t have Google Analytics set up on your site, shame on you. You need it. It’s free. Bounce rate is the number of people who click on your site, and then quickly click off without going beyond the landing page. The lower your bounce rate, the better you’ll do with Google Panda.
4) Original Content
We all know that duplicate content is a no-no, so take time and create detailed, specific, unique content, and you’ll do well. Learning how to advertise your business is a process, but, just remember, if you always keep the best interests of your site visitor in mind, you’ll do well.