Soon Zuckerberg actions. He set the company structure even allow that he could not allow the Board of Directors to make a major decision, and he will not hesitate to use this privilege. In April this year, he unexpectedly acquired photo sharing site Instagram is proof.
Facebook in 2013 may make a large acquisition activity - for example, the acquisition of Yelp or Pinterest or other suddenly entered Zuckerberg discernment popular start-up companies, but this is not the company's development path.Instead, it will continue to tap smaller start-up companies. In 2012, Facebook has happened too many changes, for example, launched a new advertising products, launched a gift service Facebook Gifts completed the acquisition Instagram transactions, as well as publicly traded. All this has laid the company "We need to make money," the tone a result, the company in the 2013's a lot of things we can basically predict. Here are the top five things that concern the company.
1 of money by a user's location information.
Facebook all the work of the Centre is moving, Zuckerberg and his team have taken the trouble to remind us of that. Facebook's mobile revenue primarily from the so-called sponsored stories (Sponsored Stories), and is growing. With Facebook efforts to find meaning and find business opportunities from its large user data, it clearly has the opportunity to create revenue from ads.
First of all, sent to you based on your location, hotel or store near you. In spring of last year, Facebook acquired a the named Tagtile start-up companies, business development of the company to provide the mobile user loyalty. It is mainly to local businesses to provide a hardware device called "TagTile cube". The device can be installed on the Android and iOS phones, track management for business-to-customer base, custom content (such as buy information) can be sent to the customers phone. The Facebook has businesses through its buy services Offers to publish Specials. Logically, the next step of the integration of all these services is on Facebook. Facebook because doing so will be able to promptly inform a store near you "Like" Specials information.
In fact, in mid-September, Facebook had to move in this regard towards a big step. IOS and Android devices, it launched a re-revision Nearby feature that you "Like" sign, and your friends recommend information to show you the most popular local. Nearby features a blog, Facebook claims that it still has a long way to go to make it really useful is far better than expected difficult.
For example, Facebook may give you "Like" a hotel offers. However, if you also know you hungry or if you have time to go to dinner, then even better. As Facebook product manager Sam - Lessing (Sam Lessin) said in an interview, "Users do not want to receive those who wish to close your company's information."
2. Similar to Yelp's rating system
Facebook should buy shop review site Yelp. Its market capitalization is about 50 times Yelp, so money is not the problem. The reason of the acquisition, Facebook needs a similar Yelp or TripAdisor of rating services to help it analyze what might be interested in allowing users to. Nearby function, it launched a direct impact on the Yelp and Foursquare.
Facebook's "Like" feature gives it a very useful data, attendance and sharing functionality is also true. However, it requires more useful data. The rating system similar to the Yelp will give Facebook more structured data. In addition, the increase in this rating system - Facebook appears ready it their own R & D, rather than the acquisition of it - will contribute to the achievement of the goals of Facebook search. In September of this year, Zuckerberg declared that he already has a team is developing a search function. Facebook version of social search feature will be surfaced in 2013.
3. Instagram gold
The end of 2012, Facebook Instagram's employees to re-modify their terms of service allows the user photos Instagram sales, so that a stone arouses thousand waves. The rapid counterattack forcing Instagram commitment to re-amend the policy immediately.
Nevertheless, Facebook will eventually get over this hurdle. Even though a number of the loss of millions of users - Flickr and other services are struggling to snatch these users - which claims to have the Instagram of more than 100 million users is also likely to easily ride out the storm. Its development momentum is very strong, that people are no longer talking about the market value of its staggering down - Facebook's share price fell, its market value had fallen by $ 285 million. This acquisition is extremely important strategic significance for Facebook, it quickly began moving business.
Instagram does not even need to be a user's photos to sell to advertisers will be able to become Facebook's main revenue drive. In Facebook a summary of the data collected by the Instagram and data collected by Facebook itself, the company is expected to come up with strategies to make money.
The most obvious way to make money is advertising. In this regard, Facebook needs to be careful to avoid angered users. However, some analysts expect the and Instagram will create $ 700 million in advertising revenue in the next three years.Instagram will create advertising revenue from the 2013 effort. As for what type of advertising? We are not yet clear. However, Facebook is not ready to usurp your phone screen.
Another possible way to make money is to sell the company Shutterfly's photo output of goods and services. The company may also be concerned about your activities on Instagram, which provide targeted services or ads to users on Facebook. Therefore, if you are skiing mountain taking pictures, Facebook may begin to send you a the discount ski resort information. Of course, this is just a basic example, but it illustrates how Instagram on the data will help Facebook to create a more personalized, more profitable and less controversial platform.
4. Facebook advertising will be everywhere
The matter filed to very boring but very important. Facebook will launch an ad network (likely is to be carried out in phases, may also be a one-time buttoned), designed to allow the company outside the Facebook network places selling advertising. This program has been discussed for some time, but now, Facebook financial pressure, but 2013 will be the company greater financial pressure.Facebook through Facebook Connect to connect to numerous websites, each time a user to share a site or "Like" something the Facebook databases will become larger. Facebook can these data with Facebook internal data - social graph - link, creating a social ad network to compete with Google ( micro-Bo ) AdSense.
Facebook has begun efforts to move in this regard. In September of this year, Facebook began to try to run a mobile advertising network, and through sales encounter when you access applications or mobile sites outside of Facebook advertising. The ads are designed based on Facebook data, are targeted. According to reports, Facebook is working with Microsoft to discuss matters relating to the acquisition of its Atlas ad platform, this platform can help advertisers to buy and manage ads across the network.
Facebook's senior executives, the topic has remained silent. However, they do so allows the company to expand their business at the same time, do not interfere with the normal operations of the Facebook social network, which is logical.Moreover, the third-party ad networks may become a multi-billion dollar business."This is a good chance it will, of course, appear on Facebook do list." Investment Company Robert W. Baird & Co analyst Colin - Sebastian (Colin Sebastian) said, "This just a matter of time, and so they think that this platform is ready, they can be treated calmly privacy issues, they will begin action in the user access to other sites and see the ads instantly from Facebook, they may immediately vigilant. However, they eventually will slowly come to accept such advertising. "Therefore, in privacy, Facebook is likely to again stumble.
5 .Facebook become a shopping network
Well, it is not completely true. However, in the autumn of this year, Facebook launched a gift service Gifts this major move marks Facebook began a steady march to the field of electronic commerce. Facebook does not intend to competewith Amazon 's core business, large companies such as Wal-Mart does not need Facebook to help it to increase website traffic, and they certainly do not want to pay any service fees to Facebook. However, small and medium-sized enterprises will find this is a great way to sell its gift, even if only a small fraction of the 10 million users send gifts to friends, it add up to a very large number of.
This is one of the of 2012 Facebook smartest initiatives. Which in 2013 will be confirmed, especially when the case of Facebook worldwide promotion Gifts. The end of 2013, the vast majority of gifts activities will be accomplished through the Facebook mobile application. Most favorable: a gift Gifts not advertising.Nevertheless, I still suspect that users see the the information clutter phone screen will become more and more annoying.