In the early stages of the growth of the iPhone and iPad, many experts and consumers are questioning the Microsoft Office suite of equipment will be much use? For many people, Word, Excel, PowerPoint, and Outlook is synonymous with business and serious things. iPhone launch five years, iPad launched into its third year, this time, they are not the full Microsoft Office suite, but their sales are more than 100 million units each, does not seem to be the Office absent the impact.
This is not to say that the iOS platform does not require a decent word processor, spreadsheet and presentation software - in fact, they are very useful, This is exactly why Apple is iOS built-created Pages, Numbers and Keynote reasons. Apple iWork three-piece price is $ 29.97 (equivalent to RMB 190 yuan), also $ 90 cheaper than the cheapest PC or Mac version of Microsoft Office. Moreover, it refers to the Office Home and Student Edition ", if you want to use the commercial version, the need to add another $ 80. While the iOS iWork three-piece price has been below $ 30, no matter how you use.
Fair to say, does have a considerable number of people insist that they need Office.For example, the performance of Numbers still immeasurably with Excel (accountants will say). But here there is a question of perception, because many companies believe that in order to conduct business, they must use the Office. With more and more companies began to use the iPad instead of a PC, this concept is slowly changing.
iPad is about to celebrate its third birthday, this equipment on its head the concept of the Tablet PC, netbook killing Pianjiabuliu. Microsoft now find themselves in an interesting predicament: iPad users do not have hundreds of millions of Office is also alive and well, and more and more people are beginning to realize that they do not need Office will be able to process data or files, or Create a presentation, e-mail, contacts and calendar has been moved to the cloud, they do not need to use Outlook.
Microsoft missed a golden opportunity. Over the years, Microsoft has succeeded in getting the vast majority of Windows users do not think the Office will not work. Under the influence of this concept, the user spend money to buy Office, Microsoft earned pours, even Mac users are willing to spend some money to buy the OS X version of Office.
But on iOS, Microsoft have no such opportunity. Hundreds of millions of iOS devices have been sold, which do not have any installed Office. Microsoft Office now finally ready to launch the iOS version of Office, then Apple should get siphoned almost turned into a commission? Specifically, any application sold through the App Store, Apple must take away 30% of their sales. Any sales background using Apple App Store will be pumped out 30% - including monthly package of annual fee. The rule is this.
There are many rumors about iOS version of Microsoft Office, said that it is the most likely to take the form of Office 365 monthly to be sold through the Apple App Store, Microsoft must pay 30% commission to Apple forever, even if the user switches to another platform (unless they choose to close the account, to start from scratch - in fact, this is unlikely) is also true. There is no doubt that Apple is not in the commission on the issue of concessions. Not only because they earn a lot of money to rely on this mode, you can make more money from Office, but also because they are not the Office insisted not.
IOS development early, much success for the Office platform, people were protracted debate. If Microsoft had launched on the iPhone and iPad Office, they can further left "Office indispensable for those who do serious things impression - even in the same iOS platform. But they let go in vain this opportunity, now Microsoft's flagship application Office is no longer indispensable, Apple accepted it also will not be so enthusiastic. If four years ago, Microsoft introduced the iPhone version, Apple is likely to be more willing to open the door to some concessions, Microsoft Word and Excel landing the iPhone, but now?Apple did likewise well.
Apple does not need Office, if Microsoft can not stand a 30% commission, Apple would not mind continuing failure of the Office. Their style is either my way to do, or to walk away. "Everyone should be accustomed to long ago. Apple App Store from Office who earned extra income and sales? It will even sales preinstalled Office iPhones and iPads? Of course, there may be. But if Microsoft is unwilling to accept the terms of Apple, this kind of thing can not happen.
On the other hand, Microsoft has iOS. "Maybe I do not need Office" ideas spread, not only be a huge blow to Microsoft's cash cow Office, there likely will be further evolution "Maybe I could not even PC does not need".
Microsoft CEO Steve Ballmer (Steve Ballmer) are betting the entire company in the Win 8, Windows RT and Windows Phone. They finally realized that mobile is the future trend, and now they have created a new operating system to embrace the future. The Windows RT Windows Phone preloaded with Microsoft Office, which shows that Microsoft acknowledged Office is a selling point.
In many people's minds, the Office is a synonym of Windows, once people realize that they do not necessarily need Office, they may no longer need Windows. Over the years, the world's most popular smartphones and tablet computers are not Office, which makes Apple had more chips in the negotiations. Before Microsoft in order to train a new generation of user "must have the concept of Word, Excel, Powerpoint and Outlook", the expense of this opportunity, it committed a huge error.