The mobile Internet has changed our lives. For practitioners, the mobile Internet is an opportunity but also a challenge, because a successful path in the mobile Internet era, and the age of the Internet is not the same.
The following is a summary of the mobile Internet Tencent Technology six new rules of survival:
1. Rapid iteration
For traditional Internet products, especially for client products, the release cycle is often longer. This is because the client updates is not particularly convenient, on the other hand, higher tolerance for product, even if the product is not very good, as long as the function to meet the needs of users, is not a big problem.
However, in the era of mobile Internet, the users of the products lower tolerance. A mobile application launched may just be nearing completion status, which requires fast iterative development to update products, and constantly improve the product to retain users. The same time, by updating the product can wake up to silence users, so that originally downloaded the application but use very small number of users to the application one more chance.
Of course, rapid iteration should proceed based on the product's features, interaction, the core functionality of the product should be basically completed in the first launch. This is also to ensure that the application when it is launched to get the key to the user.
2. The function to focus
From the portal era, the pursuit of Internet products tend to be large and a website or a client wants to be able to meet all the needs of the user. But such thinking does not work in the mobile Internet era.
Mobile applications should be simple and direct, focused on solving a problem.A large, monolithic application but the user will get lost, do not know what to do good. In fact, a lot of mobile Internet applications in functional segments, such as Facebook will take pictures and chat turned into a stand-alone application - but do not forget, a single camera and chat, to do the best in fact Instagram and WhatsApp.
At this point, Baidu and watercress do very well. The Baidu approach similar to Facebook, there is a large, monolithic application, as well as the specific features split out a separate application, such as stickers. The watercress to do a more thorough, watercress and did not do "watercress", but introduced a variety of application segments to meet the needs of different users.
3. Open cooperation
The traditional Internet openness is not very good, which is largely limited by the development of the Internet. Because at that time the Internet is not mature, a traditional Internet companies to make their own arranged. However, the mobile Internet era, a lot of work can cooperate to achieve maximum efficiency.
Mobile Internet industry chain is longer than the traditional Internet, a mobile Internet company and the upstream and downstream industry chain company to complete a lot of work. From the point of view of a mobile game development company, issuing companies, platform company, is an organic combination of these three, so that each area can do the things they do best.
This open cooperation is not only efficient, but also help to enhance the growth of the industry. Because of the open and cooperative, every aspect of the industry can be the opportunity to develop every aspect of the progress will also promote the advancement of the industry as a whole.
4. Line and off-line combination
The characteristics of the mobile Internet is that users will carry mobile devices, and mobile devices can easily obtain the user's geographic location information.This allows the combination of online and offline to become more closely.
For life class of applications, a lot of the time the application itself is just the user and product interact with the local real core capacity in the ability of its rear end, in particular the line. Such as food and beverage applications have enough restaurants, movies applications have more than enough theater, taxi applications have enough drivers, these are not an app be resolved, but the line is required to expand.
Line expansion often than online more difficult, and product development is completely different, not as online business can quickly copy and expansion. This team needs to have the patience, while the cable under the experience to convince traditional companies added to the mobile Internet.
5. The rapid transformation
Lower the cost of the development of the mobile Internet, which means that the lower the cost of trial and error. A failure of the product does not mean the world end of the world, the company can also be developed as soon as possible under a product, or even transformation.
Many mobile Internet companies have had countless failures before success.Rovio developed "an angry bird" before 51 games, these games did not get a huge market repercussions, but to ensure that Rovio can survive and lessons from the last game - the game experience and team cooperation experiences.
Another example is Instagram, this application not take pictures to share, but its founder, the original model does not work. But before the attempt, he found that the needs of user photos to share, the successful launch of Instagram.
6. Never plagiarism
Chinese Internet companies often back "plagiarism" notoriety, because many Chinese Internet products are borrowed from foreign products, and even the Chinese Internet copying each other phenomenon also occurred. But this is the mobile Internet era may be less and less.
One reason is because the price of plagiarism is becoming increasingly high.The mobile Internet era, plagiarism is easier to be found, and despised by peers and users. On the other hand that the mobile Internet is showing a growing localization characteristics, China's mobile Internet environment is very different from the United States, which allows plagiarism American products become increasingly unrealistic.