Apple will release more or less at the WWDC conference some hardware, but this point of view, is undoubtedly the focus of the General Assembly gathered in the software and services, and Apple iOS 7 great innovation, so that the outside world feel, Apple began risky.
Hardware, with external expectations, apple Macbook Air notebook products equipped with Intel's latest Haswell processor, greatly extending the battery life, and redesigned Mac Pro and other hardware products. Software, Apple released iOS7, abandoned redesigned iOS 7 user interface, abandoned by Steve Jobs and Scott Fox Tor (Scott Forstall, former chief of Apple iOS system) respected, highly controversial Skeuomorphic style design, the user interface becomes more clean, simple, natural, obviously, this is Apple's recent Android user interface constantly refresh the case, iOS was awarded "old" comeback, in fact, iOS 7 many designs are carried out on the Android reference. Finally, in services, although the map field behind Google , Apple still insist released a PC client version of map products, in order to further fight against Google, Siri also started using Microsoft's Bing search results for the user to answer questions, In addition, Apple also announced transferred for the online streaming music service Pandora killer iTunes Radio products, however, it is slightly disappointing that, iRadio looks similar products currently is not much difference.
Risky business
Tim Cook recently repeatedly stressed that the key to the success of Apple's hardware, software and service combination. Today's WWDC conference, the hardware of the scenery was completely robbed of software and services, iOS significant changes in the new version of the one-time, on behalf of Apple and Google completely different software development strategy, but also people from Apple once again saw the spirit of adventure.
Google's strategy for Android: small-scale, continuous updates, each time only try small, innovative, carefully collect user feedback; relative to Google's "small number", Apple iOS not intend to be too frequent updates, But each update is to compare a wide range of knife. In other words, if users do not buy it for iOS 7, Apple's adjustments and changes will require more time, this time product sales is likely to encounter a slippery slope.
Apple is the biggest innovation in the history of science and technology, one of the past few years, Apple has created for its long-term shareholders for more than 10-fold return on investment, however, an apple or a slowdown in innovation was increasingly questioned, most recently, securities companies began to wonder whether Apple should also be stock rating to "buy", from this sense, the WWDC, Apple demonstrated the spirit of adventure to shareholders is undoubtedly a positive signal.