Dirk Dallas is a living in southern California, a graphic designer. In June 2010 he was the first download a photo-sharing application Instagram and after treatment, there is no much time will it deleted.
"If you do not Starchaser or is not a celebrity, this stuff is for you, what's the use?" The early thirties early design professor's attitude does not agree to Instagram. But for a moment two years later, when Dirk Dallas at a friend's suggestion again started using Instagram, now he Instagram already has more than 100,000 fans attention.
In this transformation process, the biggest change from Instagram by Facebook to become a multibillion-dollar acquisition as part of Facebook.
Such as Dirk Dallas for users, Instagram is not just an application, but also through Instagram to create more sources of income. For example, recently Dirk Dallas to accept Toyota's invitation, for his fans in Instagram shows a set of photographs he had taken a car. For Dirk Dallas, this type of business invitation and a few, sometimes because of the time and had to reject some of the overlap of business income.
"I can not do now thanks to Instagram, through it to achieve my greatest value, and I've been through Instagram and followers have established good communication." He explained.
In Instagram have one hundred million users, such as Dirk Dallas has a large number of fans of professional photographers, photography enthusiasts and celebrities and a few, they are through their keen sense of smell and superb photographic technology accumulated many followers. You know, Instagram founder Mike Krieger number of fans are just not Dirk Dallas more than six million people, while the famous NBA star "little emperors" LeBron James of the number of fans as many as 2.5 million.
Maybe in a few years ago, these are unimaginable. But now, those with Instagram, Path, led by mobile Internet services based on smart phone applications have become part of many people's lives.
"In my first contact with Instagram, my name it is not much good impression, and I even think this stuff absolutely does not matter." Dirk Dallas recognized.
Dirk Dallas on Instagram on more than 100,000 fans, and Instagram has become his main source of income. As for why Dirk Dallas can this success be able to go, thanks to Dirk good through Instagram to express the details of our daily lives, through Instagram to express in our lives is actually very common thing, but Dirk Dallas but can be better way to express.
With this strong backing Facebook, Instagram's influence is a fast, wide trend to expand their own influence, hundreds of millions of users all the time to friends via Instagram to share their lives.
"Instagram is not a photography company."
When Instagram CEO Devin Systrom Castro Theatre in San Francisco to participate in the graduation speech at Stanford University, he has repeatedly reiterated the "Instagram is not a photography company" point of view. "Instagram is a social networking company, an exchange of information about the social company, and sharing photos is just a form of Instagram." Systrom representation.
In the course of the entire speech, Systrom repeatedly reiterated this view. For us, Systrom like Steve Jobs has the same marketing capabilities, and billions of dollars for Facebook Instagram prices in the bag, which is widely seen as a very cost-effective acquisitions.
In fact, currently on the market, for Instagram is not real competitors. Of course, this is not to say Hipstamatic, Flickr, Twitter and other social sharing mobile application is not good, but in the face of Instagram, they are not so close to the user's experience of life, and users to exchange experience.
Instagram from other manufacturers will be able to fully confirms the attitude of this point. Now, Polaroid has already planned to launch a cooperation with Instagram Instagram filters can be built Polaroid camera.
Systrom said that anyone can join Instagram in the past, and Instagram can deeply into the user's life, whether it is private or shared sexual nature, Instagram are now in place comparable to Facebook's influence.
Instagram reason for the success, as well as part thanks to its use of the time it seems unconventional way of sharing photos.
First, by Instagram photo shoot are square, and does not require the user to take pictures in the end is entangled in sideways or vertically shoot a good shot (and Apple's upcoming iOS 7 seems to have started to increase with the same photo shoot Instagram way). Then, in less than a minute's time, users will be just the photographs spread to the whole world through Instagram, this process is very easy, very natural.
"In my first download Instagram will delete it immediately after it, because I do not post photos after one has seen any signs of this very blow my enthusiasm; But again two years later when I post photos via Instagram, immediately someone will make the evaluation for my photos and interactive, it makes me feel very happy because I got the first time other people's feedback. "Dirk Dallas said.
Now, Dirk Dallas through some of my friends have abandoned traditional phone and SMS contact with Dirk Dallas, and all communication is carried out via Instagram, which Instagram is the most desired results.
Other people's comments and feedback speed is another factor in the success of Instagram. That is why in just a few hours, there will be thousands of people Instagram Photos Add Tags. Instagram also for those who want to become the focus of other people's users to share self-timer, and a variety of food samples mood good way.
Instagram is now arguably the world of social networking and mobile an extremely powerful force, as a photo-sharing application, its influence seems to have gradually begun to close Facebook and Twitter such traditional giants. And those who like to share with others their own lives and feelings of the user, which became the explosive growth of Instagram main power source.
The two sides share
After several months of continuous work, Dirk Dallas decided to temporarily leave Instagram, relax.
"Now I have no Instagram about four months," Dirk Dallas said. He was very clear that he does not care about the fans all the time on his Instagram works, and a lot of energy into every day on Instagram, seems to have started to make Dirk Dallas became exhausted.
Dirk Dallas shift also represents a lot of users on Instagram addiction in their daily lives have distressed.
He graduated from Stanford University, Dr. Morgan G.Ames communications professionals said that now those addicted to Instagram users have begun to influence social applications to their lives. Even some young parents all the time to share their baby through Instagram and details of daily life. "Some parents seem to want their baby all the acts were shot down and sharing, which has affected their normal life, although this great sense of accomplishment, but it does not mean that all those who are concerned about the content of those interested. "she adds.
Then there are also many people like to share pictures of food as an example. I believe we have such people around, every time you eat something, the first thing is not dispatch taste, but the phone up a dish a dish down pat. Consider the following this group of photos.
Is not that very familiar. This is actually quite beautiful shot, if you see those photos without a characteristic is not the slightest interest in continuing to watch are not lift it.
To take pictures of the food situation is only tip of the iceberg. Think of every time I go to a place where people travel or sightseeing, seeking only to take pictures to share, while ignoring the heart and soul to experience the beautiful scenery brings good mood.
Systrom also said that while it represents Instagram has a high popularity, but he also does not want Instagram affect the user's normal life, do not want to hope that as time goes on, Instagram for some users cause other followers offensive.
In fact, proper to keep in touch via Instagram, is a good way of interpersonal communication, but whether it is a friend or relative, if the excessive dependence Instagram, it will become too superficial. So, for those users who poisoned Instagram depth, we want them to be able to reduce the use of Instagram appropriate time to return to normal life.
Let us compare the lateral Facebook, Twitter and Instagram three different social networking media. If Twitter is one kind of textual descriptions to arouse sympathy among users, Facebook is a visualization of human social relations, then Instagram is entirely through pictures and visual impact to let other people to experience the current photo sharer feelings.
"Only appropriate use of Instagram, to be able to add a touch of color to our lives." Ames meaningful said, "In fact, I rarely go back to previously released photos, when I want to shoot a good group of photos, In fact, I prefer to pick up the traditional cameras to experience the world. "she said.
The pursuit of photography
When Dirk Dallas in late 2011 in Instagram come back when he has a different feeling. Instagram has become a new application, you can let him feel the interaction with other people, and that more than 100,000 followers, as Dirk Dallas can really bring their breakthrough.
Since then, Dirk Dallas has become a celebrity on Instagram and popularity far beyond his imagination. Now, Dirk Dallas has Instagram pictures on the phone screen, the most common location.
When Toyota car company invited him to take a picture, Dirk Dallas or even abandon the use of professional Canon 5D Mark Ⅲ, and full use of iPhone to shoot through Instagram. "They just want me to take pictures with the iPhone to the car, they think this feeling." Dirk Dallas said with a smile.
"I've been trying to shoot some people feel shocking pictures of this very interesting, it is difficult to get, after all, this is the most suitable Instagram to share pictures." He said. "In our daily life, there is much to feel scenes recorded using a mobile phone, and as long as that should shoot things, we should pick up the phone the first time, memories and records."