Nowadays it is highly important to analyze keyword search trends. It can highlight what is hot, what is not and most importantly, what will be hot. These trends can show you what is relevant and what is not. Every blog or website has to offer what people look for in order to be successful. If you do not know what people look for, how can you offer them what they need and want? The problem is that analyzing the trends is not easy. Let us think about 5 ways in which you can do this successfully.
By top queries we mean those queries that generate a lot of attention. The rising queries are those that will grow considerably in the near future or simply during a specific period. These are two really important things that you have to take into account at all times. Ranking well for the top queries brings in a lot of search traffic while determining the rising queries help you to be a good resource for people using those queries in the future.
It is virtually impossible to find really relevant results when you just type a really general phrase. It is important to narrow down and that can be difficult when dealing with thousands of possibilities. We recommend that you categorize. This basically means that you combine searches and see what comes up. As an example, on a fashion blog you can combine everything with shopping and will most likely find “fashion shopping” to be a really good keyword.
There are seasons for virtually any niche and when you anticipate the relevant keywords in a specific season it is a guarantee that you will take advantage of the trends. This is great for both marketing and blogging. Let us just say that your content is based on winter clothes. In this case you are looking for keywords to use so that you get good SERP. Some phrases like “winter clothing” or “winter clothes sales” should be monitored. You can see when the searches start to rise and plan ahead properly.
It is important to think about when the topic will trend and for how long that is happen. For instance, let us think about a major pop star. It is quite obvious that the interest in that star will increase when preparing the launch of a new album or whenever a scandal surrounds him/her. You need to stay focused on themes that do not dry out but if they do dry out, you have to know about it so that you can adapt.
Instead of just think about general search amount, you have to consider where the attention is maximum. When referring to the pop star example above, think about what countries that particular pop star is trending in. This is important because your target audience surely covers a specific area. That area needs to be covered well. In the event that the keywords you see are not popular in your target area, you will need to look for others.
Analyzing keyword search trends manually is no easy task! It does take a lot of time and every single good marketer out there understands how important time is. Also, you can find really good trends and they can still backfire. It is vital that you have back-ups and this basically means even more work and time. With this in mind, why not use tools that can help you to gain time and find desired results fasters?
For starters, you can easily utilize Google Insights. It will give you really good data about highly popular terms. Then, focus on using AdWords, The Google Keyword Tool and Google Trends. Every single tool that can make your search easier is an asset that you need to hold. Keep in mind that applying the techniques above is usually tough, especially for beginners. However, if you just keep practicing and you focus on good quality content, the results will appear! Everything you do online for your site is about dedication!
Kate Funk is an expert in <a href=" http://www.tutorsville.net /"> online tutoring services </a>. She coaches individuals in SEO and business networking skills.
- Determining The Rising And Top Queries
By top queries we mean those queries that generate a lot of attention. The rising queries are those that will grow considerably in the near future or simply during a specific period. These are two really important things that you have to take into account at all times. Ranking well for the top queries brings in a lot of search traffic while determining the rising queries help you to be a good resource for people using those queries in the future.
- Categorizing The List
It is virtually impossible to find really relevant results when you just type a really general phrase. It is important to narrow down and that can be difficult when dealing with thousands of possibilities. We recommend that you categorize. This basically means that you combine searches and see what comes up. As an example, on a fashion blog you can combine everything with shopping and will most likely find “fashion shopping” to be a really good keyword.
- Think About Seasonality!
There are seasons for virtually any niche and when you anticipate the relevant keywords in a specific season it is a guarantee that you will take advantage of the trends. This is great for both marketing and blogging. Let us just say that your content is based on winter clothes. In this case you are looking for keywords to use so that you get good SERP. Some phrases like “winter clothing” or “winter clothes sales” should be monitored. You can see when the searches start to rise and plan ahead properly.
- Think About Interest And When It Appears!
It is important to think about when the topic will trend and for how long that is happen. For instance, let us think about a major pop star. It is quite obvious that the interest in that star will increase when preparing the launch of a new album or whenever a scandal surrounds him/her. You need to stay focused on themes that do not dry out but if they do dry out, you have to know about it so that you can adapt.
- Think Geographic Location!
Instead of just think about general search amount, you have to consider where the attention is maximum. When referring to the pop star example above, think about what countries that particular pop star is trending in. This is important because your target audience surely covers a specific area. That area needs to be covered well. In the event that the keywords you see are not popular in your target area, you will need to look for others.
- Use Tools To Help You Out!
Analyzing keyword search trends manually is no easy task! It does take a lot of time and every single good marketer out there understands how important time is. Also, you can find really good trends and they can still backfire. It is vital that you have back-ups and this basically means even more work and time. With this in mind, why not use tools that can help you to gain time and find desired results fasters?
For starters, you can easily utilize Google Insights. It will give you really good data about highly popular terms. Then, focus on using AdWords, The Google Keyword Tool and Google Trends. Every single tool that can make your search easier is an asset that you need to hold. Keep in mind that applying the techniques above is usually tough, especially for beginners. However, if you just keep practicing and you focus on good quality content, the results will appear! Everything you do online for your site is about dedication!
Kate Funk is an expert in <a href=" http://www.tutorsville.net /"> online tutoring services </a>. She coaches individuals in SEO and business networking skills.